Provide us with the details of your home and we’ll help assess the accurate value of your home as a no charge service.
One of the costliest mistakes made by home sellers is to ignore the visual psychology involved in gaining a buyer’s immediate attention. By drawing from our visual art, design and marketing backgrounds, we create an unforgettable first — and lasting — impression of your home. This does not involve purchasing a whole whack of mirrors and shiny coffee tables from HomeSense. We don’t necessary “stage” a home. Due to our knowledge of authentic design and flow, we know how to take your furnishings and make your layout make the most sense. We speak from our own place of experience. Trust us–we know how to showcase your house to the fullest and that doesn’t always mean bringing in “more”. It quite often means the opposite. But you can leave that up to us!
In most cases, buyers begin their property search online. In today’s market, you need more than just curb-appeal, your property must show screen-appeal too. Digital and social media play an important role in attracting the right buyer for your property.
With Sean’s extensive digital marketing experience and Justine’s keen eye for visual pull, we leverage the online world to your advantage. Through social media platforms and strategic Google AdWord campaigns we are able to expose your property to the right target audience.
We sell homes directly from our social media. We know how to create the “hype” that brings buyers in. This buzz is real…and we are really good at it. We present your home as a “Fernie” original. Others can copy (which is flattering to us) but they can’t duplicate what we do. Just ask our clients!
Over 98% of buyers list real estate photography as “most important” when searching for a property. Your home’s “first showing” happens before potential buyers even step foot on your street. We work with one of the most sought after professional real estate photographers in the GTA to ensure your home is presented in the best light possible, in both online and print platforms. We spend a huge amount of our marketing dollars on spectacular photography and videography in order to create a stylized image of your home. A “Fernie” home…that is. Branding at its best.
We create premium print brochures and books for all of our listings. When it comes to selling homes, print is not dead. It is a targeted and efficient way to showcase your home to the right buyers in very specific locations. We don’t just get it printed on the fly, either. We know where to spend our marketing dollars and we do it properly without scrimping on the details. If you want to sell your home for top dollar, that means spending significant marketing dollars on our end. That is our commitment to our sellers. You and your home is worth that and we understand and respect that fact.
With the growing trend of large real estate teams, it is not always clear who will be working with you on your real estate transaction. The benefit of working with Fernie & Co. is that you will be working directly with Justine and Sean Fernie. We are available to you 24/7 for the entire time you work with us (and beyond!!). Working from our previous real estate experiences and aspects we were not happy with as buyers and sellers, we strive to do the complete opposite. We maintain 100% transparency with our clients at all times. You have access to all the information we have surrounding the feedback around your property. Our method is tried and true and it works. It is this impeccable level of service that sets us apart and has allowed us to be in the top 2% of realtors in Canada for 2019 and 2020.